2024 Marketing Trends

As 2023 wraps up, I wanna share three marketing trends for you to consider investing time and maybe money in, in 2024.

AI
The first one may be obvious to you, artificial intelligence. There’s been huge advances that directly affect the productivity of your marketing efforts. In particular, your ability to create quality content more quickly. If you haven’t already started playing with the tools like chat GPT, it’s really important for you to start getting up that learning curve. It’s gonna change really, really fast. Something important to keep in mind though, is stay in charge of the work. Don’t let AI write your content for you. Let it help you write your content faster and better.

Live
And secondly, related to that, because of AI’s productivity advantages, there’s gonna be a big increase in content. It’s gonna get really noisy out there for your, for your prospects. So an opportunity for you to differentiate yourself is to look for ways to be live with your, with your prospects and your clients. So that could mean in-person events, but also things like being a guest on a podcast or even creating your own podcast will be a way for you to rise above the AI content flood that’s gonna be coming. 

Direct mail
And then the third one I’ll recommend for you is kind of an old school opportunity. And that is direct mail. Direct mail, junk mail used to dominate inboxes, physical inboxes. It’s not as much that way anymore as you’ve experienced in your personal life. So, you have an opportunity to differentiate yourself with quality and valuable physical mail, especially if it’s lumpy mail, something that comes in a box like samples or a gift of some kind. Something of value will stand out, will get opened at a much, much higher rate than any me email that you could send.

So consider those three opportunities to improve and differentiate your marketing in 2024. I wish you a prosperous year. If you’d like to talk more about 2024 and marketing, I’d love to chat with you!