AI is Not a Strategy

AI is not a strategy. It’s a tool, a very powerful, transformational tool that you need to use to change your business for the better and do it fast because all of your competitors and on in the process of doing that as well. But don’t make the mistake of thinking of AI as a magic pill that transforms everything by you, put it into everything, and it gets better and faster and the business grows.

Companies that succeed with AI will see the parallels between AI and past technological revolutions that while they weren’t as big and as fast and as disruptive as AI is looking to be, they had all the very similar traits. And it’s really instructive for you to be a student of history here and understand what’s happened to industries and companies and people over time. When these disruptive technological events have been inserted into the economy and into industries. We will see very similar dynamics on a much higher scale. What we won’t see is AI by itself making a business.

AI is a tool that enables people to enact a strategy, to deliver a product, to expand their scale. These operational achievements, the people part is necessary for companies to succeed long term because the people is what brings the, the purposeful relationship between businesses and their B2B clients.