The B2B Clarity Blog

I talk to a lot of accidental CEOs, which are technical experts that find themselves in the CEO seat. And they are sensitive, in general, they are sensitive about their lack of capability. Impostor Syndrome:They know, they see very clearly all of the …

One of the secrets to effective communication between a CEO and their team is fewer secrets. I’m not talking about sensitive company information that’s inappropriate to share in some settings. I’m talking about authenticity and …

Nike’s ad campaign, Just Do It is one of my favorites of all time. And I’ll tell you another time what I like so much about it as an ad campaign, but it’s problematic when it comes to your business. So often activity is the priority …

There was a peace activist from the Vietnam War era who was also a priest named Daniel Barrigan. And somebody once asked him, “Where is faith? Is it in your head or is it in your heart?” And his famous answer was, “Faith is where …

Sometimes ChatGPT feels like a free lunch. I can use it for 20 bucks a month and I get all kinds of value for that same 20 bucks. The reality is AI is not free and there’s two really important perspectives or ways that AI costs your business …

From the day you started this company, you were the one driving it forward. You were the one encouraging everyone, inspiring people, putting in that extra effort, challenging the team to take that extra step, to do more, to be more. In a lot of ways, …

One of the most radical disruptive changes that AI is gonna bring long term is disintermediation. And that is the reduction or streamlining of processes and partners and handoffs in a value chain to get things done. Perfect example from the internet …

Prompt engineering. A lot of people say that is the secret to getting the most out of AI in your business. I wanna challenge that. I believe that even more important than the questions you ask AI are what questions AI asks you. And there are at least …

AI is dramatically changing our world, of course, and it’s going to dramatically disrupt your business if it hasn’t already. Yet, most CEOs are thinking too small about AI. They’re looking back and comparing it to what they know, …