B2B Clarity
Tech CEO Growth Advisor
Discipline creates options. This is a concept from Harry Kramer in one of his many business books. This one’s called Values to Action, and it’s the concept of a strategic value, a powerful tool for leaders of businesses, of instilling …
What is AI’s role in your business? Have you defined that? Do your employees know how best to use AI in a way that will advance your goals and get your company where you need it to go? Do they know what not to do with AI? I think it’s …
AI is not a strategy. It’s a tool, a very powerful, transformational tool that you need to use to change your business for the better and do it fast because all of your competitors and on in the process of doing that as well. But don’t …
What makes your brand tick? Sometimes that can seem really obtuse. People that are in the space of brand design can use some big words or some abstract terms, and I wanna boil it down for you to what I see as the two components that make brands work. …
I think it used to be the case that businesses built bulletproof plans, or at least they thought they were bulletproof, that that was a sign of good planning. You look at all the possible outcomes and contingencies, what might happen in your market, …
What do you do when your message is meh? You tell your story to your clients and you see them looking at their phone while you’re talking. You send emails and nobody clicks. You have an event with signage and people just walk on by. I have …
What do you do when you and your leadership team are overwhelmed by priorities? You have so much going on that you can’t differentiate between all these imperatives on your plate. It might be you’re in a fabulous growth spurt, …
Businesses that break through have found their truth. I call it their true story. It’s that fundamental essence that describes in a very concise and intuitive way, exactly why they exist, exactly who they help, and what is that benefit that …
Speaker 1: (00:00)AI is disrupting our lives in an incredible way. And it’s not just business change, it’s societal change, but people forget that AI is actually very familiar. It’s really just the next chapter in what has been an …
