Marketing Isn’t Magic
Marketing that’s done really, really well can seem magical. And that’s a problem because CEOs and founders of tech companies that aren’t experienced with marketing can be misled. They can think that it’s this magic thing that …
11 Signs You Need a CMO
If you are a Founder, CEO or Owner of a B2B Tech Company, here are 11 signs that you need a CMO on your team. 1.Your prospects don’t know who you areFirst, you are the industry’s best kept secret, and nobody knows who you are. 2. Your …
SEO in an AI World
This week, Google started adding something called AI overviews to their Google search results. Essentially, they are using their generative AI technology to scan the internet and put together the best answer for your query right there in Google …
Impostor Content
With AI’s help businesses will soon be able to create just about any form of content you can imagine. From short articles to long papers, images, videos, all of it, custom, high quality, any topic, any length. Just because you can do something …
Marketing for Bootstrappers
If you’re a bootstrapped business or are able to fund your growth through customer revenue or some other way that doesn’t give away ownership, it’s a wonderful thing, but it comes at a cost. You have fewer resources possibly to …
What Comes After Why?
Start with why. If you haven’t seen Simon Sinek’s, Ted talk, go watch it, and then come back. Start with why is one of the best, most succinct summaries of how marketing works and the power of vision and mission in business, and …
Breadcrumb Customer Journey
One of the challenges that I hear a lot about from CEOs is customer acquisition. The challenge in getting engagement and conversion with people that you don’t know and turning them into prospects and then into clients. One of the root causes of …
Do Startups Need CMOs?
You are the founder of a great new startup. Revenue has started to come in, prospects look great, it’s time to staff up your team. Question, when’s the right time to bring in a CMO in the business? I want to make the case for having the …
B2B Content Marketing
Content is the fuel that drives today’s marketing engines. Here are a few ideas for you as you create your content for your B2B prospects that will help you increase your engagement rate. Thought LeadershipFirst, your prospects are too busy to …