Impact Density

Your success as a business is tied directly to your ability to impact your customers and your market. But that impact isn’t directly related to how much you pay your employees, how many you have, or their capabilities. It’s also not directly related to how much you spend on your infrastructure or your product development. Success comes from that impact, which is driven by how much of that investment gets translated into impact.

Impact Capability
I want to talk to you today about a concept I call impact density. Hopefully it will help you understand the levers that you can pull in your business to turn your investment into more impact.

= Meaning x Capability x Coherence
I see impact density as the multiplication of three things in your business. It’s the purpose, your meaning, shared meaning with with everyone on your team, the capabilities of your team and your system, and then the coherence of all of that, it being pointed in the same direction.

All three are necessary for that impact to come through capabilities. If we start there you, I think you’re aware that you can have the most skilled people in the world and you can have the more people than other companies in your market. But if those capabilities aren’t pointed in the same direction, coherence, if they’re not all rowing in the same direction, they won’t be effective. So to the extent how much they are heading the same way will determine the impact. And that same direction comes from your purpose and your meaning. So having a grander goal, then just showing up and doing the work or just making the money is the difference between companies that cohere and point all of their skills and capabilities towards the value for their clients that succeed.

B2B Clarity
So I encourage you to look at each of those components in your business. If any one of them is missing or, or degraded, it will negate or greatly degrade the value of the other two.