Making Magic

Arthur C. Clark said, any sufficiently advanced technology is indistinguishable from magic. I think a great example of that for us is that first time you opened a chatGPT window and tried what AI has, generative AI has become. And I wanna share another form of magic that’s similar to that quote. It’s not technology, it’s that magic in companies,

That One Company
you know that one company that somehow rises head and shoulders above every other company. People wanna work for the company. Uh, their name comes up first when it comes to solutions or technology, journalists reach out to them first. Partners sought seek them out more than other people. It’s almost like they have an unfair advantage when they need investment. They’re able to find investors quick, more quickly. And if they do sell their business, they end up selling it at premiums or even super premiums.

Institutional Magic
The secret to that company is that they have institutionalized magic. They have taken the true meaning of their business. They’ve, they’ve crystallized what really makes them valuable into who, and they’ve baked that into everything the company does. It’s not a presentation, it’s not a logo, it’s not a campaign. It’s who they are. Companies that have that magic are able to include it in every part of who they are.

B2B Clarity
So if you’re looking for that special, something that makes your company shine and, and you, you can’t see why, peel back the curtain. Start with the basics, get crystal clear on that magic for your company, and then put it in everything you do.