B2B Clarity
Tech CEO Growth Advisor
There’s a lot of chaos in our world today. It’s true in politics, it’s true in geopolitics, it’s true in technology, and it’s true in your business in your market. How do you increase your ability to keep up? How do you …
A lot of the B2B Tech CEOs that I work with are using account-based marketing ABM as their primary go-to market business development strategy. And that’s because for a lot of these businesses, their target customers are our big opportunities. …
Wow, what a crazy world we live in. There are so many dramatic changes underway in Macroeconomics, in Geopolitics, in Technology Advancements that sometimes it’s almost impossible to know what’s gonna happen even next week. And some of …
AI is with us to stay. In business, it’s part of my daily routine. The companies that I work with are dealing with AI in their applications, in their platforms, in their content, in the things that they’re hearing from their vendors. The …
Seems like every day I read a story about AI capability that blows my mind. It’s amazing the kind of capabilities that are becoming available and are being projected in the very near future. How do you cope with that in your business? …
I started my professional career as an engineer, and even as I’ve moved into the other sides of the business and even now, as I’m helping CEOs with their strategy of growth, I still see the power of the laws of physics in even the …
As I’m talking with business leaders about the challenges that they’re having with their marketing, it’s so easy for us to get over-focused on what’s right in front of us. We’re focused on the leads and the awareness and …
With AI’s help businesses will soon be able to create just about any form of content you can imagine. From short articles to long papers, images, videos, all of it, custom, high quality, any topic, any length. Just because you can do something …
When I speak with business owners and ask them to tell me about their marketing, sometimes I get a list of activities, the things that they’re doing. The challenge with that is, by itself, it doesn’t really tell me what their marketing is …
