The 4 CEO Outcomes

Sometimes as CEO, you feel like you’re responsible for everything, and that’s a recipe for disaster. So how do you avoid that? One way is to organize yourself and have intention about what you’re gonna spend your time and effort and mind share and worry about. And I wanna share a framework to help you focus on what’s truly your job and the outcomes you’re responsible for, and let the rest of the team own theirs.

Vision and Execution:
So these are based on the two jobs of A CEO, which are first creating the vision, where are we going? And secondly, creating an organization that can deliver on that vision and the outcomes that you’re responsible for relate directly to both vision and execution. On the vision side, there are two outcomes for the CEO. One is internally, how do you install that vision into the business, into the people in the business?

How do you have them own that? And so that they believe in that future state as much as you do. They understand what you are off to achieve and for who. So I like to say that is the team knowing their value.

Externally, it’s taking that same truth and infecting the market with it. So having the market know that special value that you only you provide and exactly who you provide it to.

On the execution side, what the CEO is responsible for internally is operation discipline, right? It’s creating an engine that can generate that value. You won’t be perfect, but have a machine in place, people, resources, technology, processes that is actually creating that value that you have that vision for.

And then finally, externally, when you can actually deliver that value and put it into the hands of your clients, that’s the recipe for success and growth and profit and valuation.

B2B Clarity:
So, I contend that everything on your plate fits in one of those four quadrants. And while you might be distracted now, and then referring to that framework will help you stay disciplined and save your best cycles for the most important deliverables on your plate.